campaigns & Collaborations

I have led the creative strategy and content creation process for high-volume, integrated collaboration campaigns as creative director, on-set art director and liaison to major designers and brands such as Iris Apfel, Lilly Pulitzer, Monique Lhullier, Emily + Meritt of The Great, Jenni Kayne, Margherita Missoni, Justina Blakeney, Rachel Ashwell, Disney, Pixar, Liberty London, Minecraft, Harry Potter, Lucas Films, Peanuts, Marvel Comics and Junk Gypsies.

Pottery barn x Lilly Pulitzer

Owned the creative process for this collaboration which spanned across the Pottery Barn, Pottery Barn Kids, Pottery Barn Baby and Pottery Barn Teen brands. Created and distributed project briefs for all brands, led location selection, set design, and model casting processes, served as on-set photography art director and creative liaison to Lilly team. Campaign strategy and asset development spanned multiple channels including print, website, digital marketing, video, and social media needs.

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PBK x Monique Lhullier

Oversaw creative visuals for this collaboration from its launch in 2016 through 2019. Ideated photography creative, collaborated with Monique and her team to craft creative briefs, led location selection, set design, and model casting. Served as on-set photography art director and creative liaison to Monique. Campaign creative and asset development spanned multiple channels including e-commerce, digital marketing, video, print advertising, and social media on both pottery barn kids and Monique Lhullier’s owned channels.