content creation
Campaign-enhancing content created for multiple channels including digital marketing, paid and organic social, video marketing channels, digital OOH and linear broadcast.
Video content: Iris apfel x zenni
These videos were created to give fans an inside look at Zenni Optical’s collaboration with fashion icon Iris Apfel. Oversaw the concept and script development, storyboarding, filming and editing for these videos which ran on multiple social channels and OOH, including a run on a video billboard in Times Square.
video content: makeover takeover
Ideated and led the creative on real-life, in-home room makeovers for pottery barn kids. Project included interviewing the families, designing their new spaces and overseeing the installations for the big reveal moments.
pottery barn kids shoppable party content
Ideated editorial content for shoppable content on website, partnered with stylist on craft/recipe ideas, served as on-set art director, oversaw image selection.
social media content
Created branded GIF and video to add an element of motion to brand Instagram posts, bringing seasonal brand stories to life.
